Keep Scotland Beautiful

About

Our strategy reaffirms the vision of the organisation to create a clean, green sustainable Scotland by inspiring changes in behaviour and improving our environment, the quality of people’s lives, their wellbeing and the places that they care for. Our aims are derived from our purposes, and our Charity Trustees set the vision and mission statements and four strategic objectives. Working towards, and achieving these, further our purposes and provide universal public benefit. Our strategies for achieving our aims are through our four strategic objectives: • Combating climate change: ensuring Scotland becomes a Net Zero Nation. • Tackling Litter and Waste: supporting Scotland to become litter free and have a circular economy. • Restoring nature and biodiversity: helping Scotland become nature positive. • Improving Places: inspiring people to restore Scotland’s places and their heritage

Where we work